DevPulse: from 0 to 3 Outbound Clients in 4 Months

Summary of Consulting Project Cooperation

When Sales Label Consulting engaged DevPulse team, they had zero outbound-sourced clients and no formal sales process. Over 4 months, DevPulse fully rebuilt their sales capability: hiring a data researcher, implementing outbound infrastructure, training their team in field & event selling, integrating a revamped CRM and process, and instilling sales-management discipline. The result: +3 new outbound clients, and a 10 % increase in revenue.

“Before Sales Label Consult, we had no outbound pipeline. Now we have clear understanding a framework and continue building a repeatable system! Big advantage the all sales team knows exactly how to work it.” – Vladyslav Tukhtarov, CEO DevPulse

The Challenge

DevPulse challenges before partnering with Sales Label Consulting:

• No outbound sales capability — all growth was inbound or referrals (and pipeline was flat).
• Lack of clarity in roles, responsibilities, and data on prospects.
• Absent or underused CRM; leads, follow-ups, and status tracking were ad hoc.
• No SDR function exists as a process in company
• The team lacked skills in prospecting, event/road-show selling, and managing a consistent sales cadence
• Leadership was reactive: no predictive forecasting, no pipeline hygiene, no repeatable motion

These gaps meant that growth was constrained and unpredictable.

Approach & Process

We structured our work in phases. Here’s how DevPulse tackled the transformation:

Phase 1: Discovery & Foundation (Weeks 1–4)

• Audit of any existing sales, lead, or marketing activities.
• Qualitative interviews: leadership, current customer base, desired ideal customer profile.
• Evaluate existing CRM and data hygiene.
• Define target ICP, verticals, geographies.
• Develop criteria for prospect qualification.
• Create copies for prospecting and outreach activities
• Teach how to perform with personalisation techniques, channels for prospecting activities

Phase 2: Infrastructure & Team Setup (Weeks 5–8)

• Hire a Data Researcher: onboard, onboarded with tooling (e.g. LinkedIn Sales Navigator, data enrichment tools).
• Build outbound infrastructure: email sequences, Instantly email automation, outreach cadences, tracking dashboards and warmup processes.
• Reconfigure CRM with tags, stages, lead statuses, tasks, follow-ups, alerts.
• Create templates and playbooks for outreach, meeting bookings, and objection handling.
• Design of SDR process with customised framework

Phase 3: Training & Execution (Weeks 9–16)

• Train the team in prospecting, cold outreach, event/road-shop selling, and conversion tactics
• Role-play scripts, objection handling, discovery calls
• Support during real outreach (live coaching, call shadowing, feedback).
• SDR training process for leads conversions
• Deploy events / road-shop visits with prepared pitch, lead capture, and follow-up processes.
• Weekly pipeline reviews, coaching with management, deal reviews, metrics tracking.

Phase 4: Iteration & Scaling (Weeks 17–20, overlapping)

• Review performance metrics: response rates, meetings booked, proposals, win rates.
• Identify bottlenecks and iterate messaging, targeting, meeting-to-proposal conversions.
• Fortify process rigor: enforce follow-up discipline, clean pipeline, forecast accuracy.
• Hand over documented playbooks, dashboards, and sales routines to the internal team for long-term use.

Results & Impact

Key qualitative outcomes:

• The sales team gained confidence and clarity in prospecting and closing.
• Leadership moved from reactive to predictive sales oversight.
• DevPulse delivered a repeatable outbound motion that the company could scale further.
• The internal team now owns the process and metrics without external crutches.