How to Save a Sales Team 📉 Effective Audit, CRM, and a Growth Strategy | Sales Mates Podcast #99

💸 Friends, hello!

In episode 99 of the Sales Mates Podcast, we dive into a topic many CEOs are afraid to discuss: why isn’t your sales team performing at its full potential? Consulting isn’t just advice – it’s “surgery” for your business.

We’ll talk about how to overcome team sabotage, why the “professor hat” holds managers back from growth, and how the right audit can increase conversion from 5% to 55%.

If you’re a business owner who has hit a “glass ceiling,” or a leader looking for new growth tools – this episode is for you.

📌 In this episode:

00:00 – Intro: why companies order audits but don’t change

01:23 – Team sabotage and the CEO’s role in change

06:21 – Consulting as a gym: why you need a coach

10:39 – What a Sales Audit is: 6 stages of checking your business

15:17 – Call to Action: how to get a free consultation

19:10 – Case study: 10x conversion growth in six months

24:43 – What documents you receive after consulting

29:39 – 3 signs your business urgently needs a consultant

Summary

This podcast discusses why consulting can be critical for business growth, the common reasons change initiatives fail, the CEO’s role in driving transformation, and the key components of a sales audit. It also covers successful case studies, how consultants work with teams, and the tangible outcomes of consulting engagements. The main point is that consulting is a change process that requires active involvement from everyone involved.

Takeaways

• Consulting can be a key driver of a company’s success.

• Implementing change is often blocked by internal factors.

• CEOs must be the primary drivers of change in their companies.

• A sales audit helps identify risks and opportunities.

• Consulting is not only about recommendations – it’s also about implementing change.

• Maintaining momentum during the change process is crucial.

• Successful cases prove consulting can deliver real, measurable results.

• Teams must be actively involved in the change process.

• Consultants should support implementation, not just provide advice.

• Consulting is project-based work that requires time and sustained effort.

Hosts: Anton Fedulov and Oleksii Sinichenko.

Practical advice from two successful sales leaders who share the secrets behind their results, personal experience, and strategies – plus interesting guests and funny everyday sales stories.

Watch and listen online on our Sales Mates Podcast YouTube channel.

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