Sales have changed forever! 🤯 AI agents, Clay & buying signals + GIVEAWAY 🎁 | Sales Mates Podcast #100

💸 Friends, hello!

In the 100th episode of Sales Mates Podcast, we’re busting the myth that “more calls = more money.” That mindset leads to burnout and wasted budget.

The future belongs to Signal-Based Selling – precise client targeting using Clay, AI, and intent data.

Learn why mass outreach is dead and how to achieve high conversion without inflating your team. Your 2026 sales strategy is already here.

🎁 GIVEAWAY

To celebrate this milestone, we’re giving away ONE YEAR of access to our private community – Sales Mates Library!

How to enter:

1. Subscribe to our channel 👉 Sales Mates Podcast

2. Like this video

3. Comment: “I want to join Sales Mates Library”

📌 In this video:

00:00 – It’s our 100th episode 🎉

01:50 – Podcast evolution: how we made it to 100

05:20 – Why old outreach methods don’t work anymore

12:15 – What Signal-Based Selling is (selling based on signals)

18:40 – Clay & AI: how to automate finding “hot” leads

24:30 – Intent Data: how to know a client is ready to buy

31:00 – What’s next + the growth of Sales Mates Library

Summary

In this episode, the hosts celebrate the 100th episode of the SalesMates podcast and reflect on their journey, transformation, and the podcast’s impact on their business. They also introduce a new platform, SalesMates Library, which provides professional content for listeners.

The hosts share their plans for the future and how they engage with the audience. The episode covers podcast production processes, changes in lead generation, the growing importance of signals and data in marketing, and hyper-personalization. Guests share real-world experience and offer solutions to improve data quality in business.

Takeaways

• This is the 100th podcast episode, and we’re celebrating the milestone.

• We started recording the podcast two and a half years ago.

• The hosts have gone through a real transformation during the podcast journey.

• Reaching our first 100 subscribers felt genuinely exciting.

• The podcast helped us attract new clients.

• We created SalesMates Library to make it easier and more convenient for listeners.

• The platform will include courses, webinars, and mentoring groups.

• We take listener comments into account and use them to improve our work.

• There are two types of content consumers: practical and reflective.

• We plan to keep developing and expanding our content.

• We create content from the places where we spend our time.

• There are four types of marketing signals.

• Data quality matters more than data quantity.

• Hyper-personalization can be harmful.

• Know your customer and build a clear ICP.

• Signals need to be fresh to deliver the best results.

• Companies that set up all four data levels gain a competitive advantage.

• Signal-based marketing shapes and trains consumer behavior.

• Having access to high-quality data is critical.

• SalesMates Library offers strong value for users.

Hosts: Anton Fedulov and Oleksii Sinichenko.

Practical advice from two successful sales leaders who share the secrets behind their results, personal experience, and strategies – plus interesting guests and funny everyday sales stories.

Watch and listen online on our Sales Mates Podcast YouTube channel.

Don’t forget to subscribe to our YouTube channel: Sales Mates Podcast.

Thank you for being with us. Follow us on our social media:

Oleksii Sinichenko:

1. LinkedIn

2. Facebook

Anton Fedulov:

1. LinkedIn

2. Facebook

Sales Label Community:

• Telegram

• Apple Podcast

• Sales Mates Library