🔥 How to Automate LinkedIn and Get 3x More Replies | Sales Mates Podcast #86

💸 Friends, hello!

In the 84th episode of the Sales Mates Podcast, we dive into the question: What makes LinkedIn 3x more effective than email?

In this episode, Illya, CRO of HeyReach, reveals the biggest mistake that causes businesses to lose money. Learn why hyper-relevance beats hyper-personalization, how to automate LinkedIn the right way, and which signals point to your ideal audience.

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📌 In this episode:

00:00:00 – Introduction: the biggest mistake on LinkedIn

00:01:30 – The right approach to communication

00:03:00 – Meet Illya and HeyReach

00:04:30 – Experience running demo meetings

00:05:50 – Why LinkedIn is now more effective than email and cold calls

00:09:00 – Challenges of scaling on LinkedIn

00:11:30 – Who LinkedIn outreach works best for

00:15:40 – Fundamentals of a successful LinkedIn profile

00:18:20 – LinkedIn limits and restrictions

00:21:50 – Automation as orchestration

00:24:30 – Practical example of a campaign with a real case

00:27:50 – Hyper-relevance vs. Hyper-personalization

00:31:00 – Live demo: setting up a campaign in HeyReach

00:36:30 – Multi-touch strategy

00:39:00 – Practical target audience search in Sales Navigator

00:41:30 – Real performance numbers

00:44:00 – Integrations and future development of HeyReach

00:48:30 – Special offer for the Ukrainian community: HeyReach discount

Summary

In this episode, the importance of LinkedIn as a communication channel for business is discussed. Illya Stojkovski shares his experience working at HeyReach, explores the challenges of email marketing, and outlines strategies for using LinkedIn to attract new clients.

The conversation also covers automation, LinkedIn limits, and the importance of understanding your target audience. Key aspects of hyper-personalization, automation, and lead generation on LinkedIn are analyzed.

Illya shares his experience using automation to improve business processes and highlights the importance of integrations for achieving success in sales. Listeners receive practical tips on how to effectively use LinkedIn to attract new customers.

Takeaways

• LinkedIn should be used as a communication channel, not just a social platform.

• It’s important to have a clear understanding of your target audience.

• Process automation can increase sales efficiency.

• LinkedIn strategies must be tailored to the specifics of your business.

• LinkedIn limits affect opportunities for attracting new clients.

• Company activity signals can help identify new leads.

• Regularly analyze communication results.

• Having a high-quality LinkedIn profile is essential.

• Communication should be personalized and relevant.

• Using video and other content formats can boost engagement.

• Hyper-personalization is a key element of modern marketing.

• Automation can enhance business process efficiency.

• Lead generation on LinkedIn requires a strategic approach.

• The effectiveness of automation depends on content quality.

• CRM integrations can significantly simplify workflows.

• It’s crucial to test different strategies to achieve success.

• Every LinkedIn contact can be valuable for your business.

• Analyze automation results continuously.

• Experiment with new tools to improve outcomes.

• Stay open to new ideas and approaches in sales.

⚡️ Guest contact (Illya): LinkedIn

Hosts: Anton Fedulov and Oleksii Sinichenko

Practical advice from two successful sales managers who reveal their success secrets, share personal experiences and strategies – plus engaging guests, funny stories about everyday sales life, and much more.

Watch and listen online on our Sales Mates Podcast YouTube channel.

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