Why doesn’t LinkedIn work without email? 😱 Breaking down the multichannel approach | Sales Mates Podcast #89

💸 Hello friends!

In the 89th episode of the Sales Mates Podcast, we discuss how cold outreach works today. Mass blasting no longer works – now it’s all about data engineering and signal-driven outreach. We break down how to build campaigns in 5 minutes, which signals actually generate results, why AI won’t replace strategy, and how to get 40% response rates without million-dollar budgets. We talk about real tools and where the GTM market is heading.

📌 In this episode:

00:00:00 – Intro

00:00:53 – What is a GTM agency and who it’s for

00:02:43 – How cold outreach has changed in 5 years

00:04:22 – The future of GTM: signal quality vs. quantity

00:07:04 – The myth of “3-hour outreach”

00:09:30 – Top signals for outreach

00:11:45 – Why messaging is more important than setup

00:15:37 – The danger of delegating strategy to AI

00:21:25 – Scaling personalization: real capabilities and limits

00:29:07 – Why change is no longer optional

Summary

This episode discusses the evolution of GTM strategies, the role of outbound campaigns, the technical aspects of lead generation, the use of AI for personalization, and the importance of signals for effective outreach. The guest shares his experience and insights on modern tools and approaches in marketing.

The episode also covers the key aspects of lead generation, the role of AI in marketing, the importance of GTM engineers, and the rapid pace of change in the business environment. The guest shares his thoughts on how to adapt to new conditions and use modern tools to achieve success.

Takeaways

• GTM is an essential part of the marketing setup.

• Outbound campaigns have become an important component of GTM.

• The quality of signals is more important than their quantity.

• AI cannot replace human insight.

• Scaled personalization has its limitations.

• Lead generation requires time and effort.

• Signals for outreach are crucial for success.

• The technical setup of lead generation resembles engineering.

• Campaigns can be diverse, not only cold emailing.

• It is important to craft the right messages for the target audience.

• The economics of lead generation requires understanding your audience.

• AI is transforming marketing and sales approaches.

• GTM engineers are becoming essential for modern businesses.

• Lead generators must adapt to new roles.

• The speed of change in business is critically important.

• Technology enables faster hypothesis testing.

• Every professional should focus on their area of expertise.

• Continuous learning is necessary to stay competitive.

• Your time will become the new currency in business.

• Adaptation to change is key to survival.

⚡️ Guest contacts (Oleg): LinkedIn

🎙️ Hosts: Anton Fedulov and Oleksii Sinichenko

Practical advice from two successful sales managers sharing the secrets of their success, personal experience, and strategies – plus interesting guests, fun stories from the everyday life of salespeople. Watch and listen online on our YouTube channel Sales Mates Podcast.

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