Does Prospecting Still Work in 2025? Real Cases | Sales Mates Podcast #81

💸 Hey friends!

In episode #81 of the Sales Mates Podcast, we break down whether B2B prospecting still works in 2025 and what real results it brings.

How can you launch a full-cycle system in 14 days that brings 20 companies per day, boosts your reply rate up to 40%, and adds 1-3 calls weekly?

We show specific tools: the 5-5-5 formula (analysis, writing, sending), multichannel prospecting (LinkedIn + email + video follow-up), and discuss where sales reps most often fail – from lack of discipline to weak message structure. You’ll learn why companies are returning to full-cycle sales, how to maintain consistency, and what to do to make prospecting deliver results every day.

🍉 Giveaway:
Share your experience with prospecting in the comments under the video (how you keep the pace or what tools work best for you). Authors of the most interesting comments will get free access to materials from the Sales Mates Library. Good luck!

📌 In this episode:

00:00:00 – Intro

00:02:23 – 52% of revenue from existing clients: why upselling is critical

00:03:04 – 14-day sprint and follow-up discipline

00:07:51 – Daily plan: 20 companies × 2 contacts minimum

00:11:48 – 5-5-5 Formula: fast analysis and message sending

00:17:02 – Sequence: LinkedIn, personalized email, video follow-up

00:18:46 – Prospecting vs cold calling: where it’s easier to stay consistent

00:19:16 – Three reasons for failure: time, structure, lead relevance

00:21:05 – Why founders should bring sales reps back to the full cycle

00:26:42 – Challenge: 30 free accesses to Sales Mates Library

Summary

This podcast discusses the importance of prospecting in sales, the fundamentals of an effective approach, and the strategies and tools that can help throughout the process. It covers topics such as personalization, client analysis, the role of the team, and the importance of discipline in achieving success. The episode also explores the problems and challenges salespeople face and provides practical recommendations for improving results.

Takeaways

• Prospecting can achieve up to a 40% response rate.

• It’s crucial to know your client and their needs.

• Personalization is a key element of successful prospecting.

• Planning for 20 companies per day ensures higher efficiency.

• Discipline is the foundation of effective prospecting.

• Analyzing each company helps improve personalization.

• It’s important to structure information clearly for clients.

• The team should stay motivated to find leads independently.

• Challenges in prospecting can be overcome through learning.

• Continuous learning and practice help improve results.

🎙️ Hosts: Anton Fedulov & Oleksii Sinichenko

Practical advice from two successful sales managers who reveal the secrets behind their results, share personal experience and strategies – plus interesting guests, fun stories about the daily life of salespeople.

🎧 Don’t forget to subscribe to Sales Mates Podcast on YouTube – /@salesmatespodcast

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