😱 IS AI DESTROYING SALES? A Case with HubSpot | The Whole Truth About Artificial Intelligence | Sales Mates Podcast #68

💸 Hey friends!

In the 68th episode of the Sales Mates Podcast, we talk about artificial intelligence in sales: what actually works and what’s just hype. We dive into whether AI can truly replace salespeople, how to use CRMs like HubSpot, why automation tools often fail, and how to find the right balance between tech and the human approach in B2B.

💡 We share failures, useful hacks, and real experiences of integrating AI into sales processes — no rose-colored glasses, just the truth from the field!

📌 In this episode:

00:00:00 – Intro
00:00:10 – Is AI destroying sales?
00:02:00 – Salesforce, HubSpot, automation, and real-life cases
00:07:00 – Email generation: how AI does it and why it often fails
00:13:00 – Top mistakes when using AI in sales
00:17:00 – Real experiments and tests: how AI helps in working with clients
00:25:00 – Data quality and automation “fails”

Summary

This episode discusses the impact of artificial intelligence on sales, focusing on how AI can both support and hinder the sales process. It addresses the issue of trust in AI, particularly how sales managers may blindly rely on AI recommendations, which can lead to mistakes. The conversation includes real-world examples of AI use in sales, especially within CRM systems like HubSpot and Salesforce.

Key topics include automation of communication, the effectiveness of email campaigns, leveraging technology to improve sales performance, and evaluating sales management tools. The speakers share their insights on how to properly structure messages to achieve better business outcomes.

They also explore the broader use of AI in business, particularly in sales and marketing, emphasizing the importance of high-quality traffic, targeted outreach, and using platforms like HubSpot to optimize business processes. The hosts offer practical advice on effectively using tools and resources to develop skills in the sales field.

Takeaways

• AI can simplify sales processes, but it’s not always reliable.

• Sales managers should make decisions independently, not rely solely on AI.

• The data behind AI models can be biased.

• Responsibility for decisions always lies with the sales team.

• AI can create an illusion of accuracy, which isn’t always true.

• It’s important to verify AI recommendations before applying them.

• AI can assist in research but doesn’t replace human intuition.

• CRM systems like Salesforce can be complex to set up.

• AI can generate content, but its quality is often questionable.

• Understanding how AI works is key to using it effectively.

• Automation may negatively affect email deliverability.

• Emails should have a clear and structured format.

• Always include a call to action at the end of an email.

• Technology can help boost sales efficiency.

• Messages should be tailored to specific recipients.

• Using analytical tools can improve communication quality.

• Emails should be short and informative.

• Personalizing messages increases the chance of a response.

• Timing follow-ups in sales is critical.

• Analyzing tools can reveal their pros and cons.

• AI can be helpful but can’t replace human interaction.

• High-quality traffic is essential for conversion.

• HubSpot may be ineffective if its features are underused.

• People often prefer human interaction over automation.

• Continuous learning and skill development are vital for success.

• Targeting needs to be precise to achieve results.

• Always validate the data AI collects.

• Clients won’t know about your services unless you actively communicate.

• AI can accelerate processes but doesn’t replace human involvement.

• Courses and communities can help develop sales skills.

Hosts – Anton Fedulov and Oleksii Sinichenko.

Practical advice from two successful sales managers who reveal the secrets of their success, share personal experiences and strategies. Plus, interesting guests, funny stories about the daily life of salespeople – watch and listen online on our YouTube channel Sales Mates Podcast.

Don’t forget to subscribe to our YouTube channel: Sales Mates Podcast – /@salesmatespodcast

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