📉 Business not growing? Maybe the problem is you — an honest talk about the founder’s role | Sales Mates Podcast #62

💸 Hello friends!

How does the emotional state of a CEO impact the business? Why is personal transformation often the key driver behind a company’s growth — and how can a coach help in this journey?

In this episode of Sales Mates Podcast, we talk about how a company looks through the eyes of a founder, what prevents a business from growing, why strategy is more about self-awareness than documentation, and how to find the balance between operations and vision.

We dive into the main leadership challenges, share real stories from practice, and answer the question: When should a CEO turn to a coach — instead of a consultant?

🎙 Our guest is Yuriy Koziy, a coach for leaders and teams who works with business owners, transformational projects, and helps identify “blind spots” in management.

📌 In this episode:

– Introduction
– How a CEO influences the company’s STRATEGY
– The founder’s EMOTIONAL STATE as a success or failure factor
– COACH or CONSULTANT: whom to choose and when?
– The role of QUESTIONS in business transformation
– External PERSPECTIVE: why a CEO needs a partner from outside
– CEO as a CHANGE DRIVER: personal transformation
– How the team reacts to changes in the founder
– HOW to find your coach
– Final thoughts and leadership takeaways

🎙 Honest, insightful, and practical — just like every Sales Mates episode.

Summary

This podcast explores the influence of key personalities, such as CEOs and founders, on the development of companies. The guests share their experience in coaching, emphasizing the importance of personal growth and strategic thinking for achieving business success.

The conversation touches on emotional dynamics within teams, the impact of strategic sessions on business outcomes, and the necessity of individual work before group sessions. Topics such as team toxicity, organizational change processes, and readiness for change are also discussed.

Speakers reflect on the significance of a leader’s emotional state and how it affects the team and sales performance. They address toxicity in teams, its consequences, and how leadership requires patience toward mistakes. It is also noted that internal drive evolves with age, and leaders must become architects of the systems in which they operate.

Further discussion includes key business aspects such as investment, strategic selling, consulting challenges, the importance of recruitment, coaching, and operational efficiency. The speakers share their insights on how founders and CEOs should approach sales and team development.

The podcast also delves into essential topics like time management, defining roles in business, internal conflicts, task delegation, professional growth, and coaching ethics. Guests offer their perspectives on finding a work-life balance and effectively managing their responsibilities within the business.

Takeaways

• The personality of the CEO has a critical impact on the company.

• Coaching is not limited to asking questions — it includes mentoring and providing recommendations.

• A business owner’s personal growth directly affects their company.

• Excessive education can become a barrier to taking action.

• Strategic thinking requires time and space for reflection.

• The emotional state of a team can influence productivity.

• Strategy sessions may feel like a safe tool, but risks still exist.

• One-on-one work can be more effective than group sessions.

• Toxicity within a team can build up over time.

• Company transformation requires inner resources and support.

• Transformational change can take up to a year.

• Filtering your client portfolio is important for improving work quality.

• Three key markers of a company’s readiness for change: the founder, a change agent, and personal interest.

• Consultants often face resistance to change.

• Firing someone is a radical step that should be taken with care.

• The emotional state of the leader affects both the team and sales.

• Toxic environments may bring short-term results, but cause long-term harm.

• Leadership requires patience with mistakes and supporting the team.

• Inner drive changes with age, which influences leadership style.

• Leaders must be the architects of the systems they operate in.

• Patience in sales is critical for business success.

• Leadership is about relationships and emotional intelligence.

• Clients sense the emotional state of the CEO — it impacts the business.

• Change in business takes time and effort.

• Freedom is one of the core values in business.

• Investments have always been of interest.

• CEOs must operate at the level of strategic sales.

• One challenge is that in the beginning, you’re always selling yourself.

• “I don’t want to do this; I’m not interested.”

• “I start searching, I do strategic recruiting.”

• This is our “samurai path” as founders and CEOs.

• Blaming your managers is rarely a good idea.

• Efficiency is the paradox of modern business.

• Getting stuck in operations is a common issue.

• It’s hard to pull yourself out of that state.

• It’s important to set boundaries in work.

• Change takes time and awareness.

• Roles in business can create internal conflicts.

• Delegating responsibilities can improve efficiency.

• Professional development requires ethics and commitment.

• Not every client is suitable for coaching.

• It’s important to work with people who are ready for change.

• Change in business begins with awareness.

• Coaching can have a significant impact on the system.

• The conclusion of the conversation highlights the value of shared experience.

🔗 Guest Contacts:

YouTube: @coachevarka
Telegram: https://t.me/impact_mastery1
Facebook: https://www.facebook.com/yurkoziy
Instagram: https://www.instagram.com/yurkoziy/

Hosts – Anton Fedulov and Oleksii Sinichenko

Practical tips from two successful sales managers revealing the secrets behind their success, sharing personal experiences and strategies, along with great guests, funny stories from sales life — all available on our YouTube channel, Sales Mates Podcast.

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