💸 5 MYTHS About London: How to Sell in the UK | Sales Mates Podcast #67

💸 Hey friends!

In the 67th episode of the Sales Mates Podcast, we chat with Diana — a Ukrainian who has been living in London for three years, signing million-dollar contracts in FinTech/ArtTech and organizing 300+ free events for the diaspora. Together, we bust the most common stereotypes about the capital, share sales tactics for the multicultural UK market, and show why networking is your most powerful sales tool.

📌 In this podcast:

00:00:00 – Introduction
00:00:32 – 5 myths about life in London
00:05:18 – Ukrainian community: from a Telegram chat to 300+ events
00:12:21 – Why FinTech → ArtTech: rebooting a career
00:17:04 – ArtTech startup and the challenges of full-scale war
00:24:45 – Appreciation of beauty: the sales superpower
00:30:55 – Burnout, balance, and self-care in sales
00:40:00 – How to sell in the UK: regions and customer development
00:46:00 – Networking, golf, and human-to-human sales
00:49:00 – Wrap-up

Summary

In this episode of the podcast, the hosts discuss common myths about London, featuring Diana’s journey after relocating to the city and her efforts to build a strong Ukrainian community. Diana shares her job-hunting experience and her mission to help others adapt to a new environment. She talks about her career shift from FinTech to ArtTech, highlighting both the challenges and opportunities in the new industry, as well as the importance of motivation and personal growth.

Diana emphasizes that creativity and innovation in art are key to success and shares the personal strengths that help her in business. The conversation explores career development, the importance of authenticity, self-care, and creativity. She touches on imposter syndrome, aesthetics in work, and the power of building trust-based relationships.

The episode also covers the emotional side of sales, the role of self-awareness, and the need for investment in research and development. The speakers stress that not every client is a fit for your business, and identifying the right audience is crucial for effective communication. Customization to the market and patience in sales are also key takeaways from this insightful conversation.

Takeaways

• London is not representative of the entire United Kingdom.

• Life in London can be more affordable than it seems.

• Finding a job isn’t always easy, even with a strong resume.

• London has its own specific challenges, like crime.

• Sales experience is valuable across many fields.

• Community can be a crucial resource for newcomers.

• Volunteering can lead to new opportunities.

• Helping others can become the foundation of a career.

• Social impact can be an important part of your work.

• Everyone has a unique path to success. Diana believes industry shifts are possible if there’s a strong will.

• It’s important to identify problems that need solving.

• Success in a new niche is possible through knowledge and experience.

• ArtTech holds strong development potential.

• Motivation is key to achieving success.

• Creation is a fundamental human need.

• Versatility can be a strength in business.

• Understanding your industry helps in decision-making.

• Everyone can find work that brings them joy.

• Sharing knowledge and experience benefits others.

• Imposter syndrome can affect how we perceive beauty.

• Honesty in relationships is key to long-term success.

• Self-renewal is important for sustained productivity.

• Creativity is a powerful stress relief tool.

• Success in sales is linked to emotional well-being.

• Trust-based relationships are the foundation of professional success.

• Values and harmony in life are essential for happiness.

• Engaging with art can improve life quality.

• Connecting with like-minded people is valuable.

• Creativity supports professional growth.

• A client is not just a business contact — they are a person.

• Not every client in the world is your client.

• Market customization is essential for success.

• Invest in research and development.

• Don’t waste time on the wrong clients.

• Client communication should be human.

• Understanding customer needs is at the core of sales.

• Patience in sales can lead to long-term success.

• Find your niche in the market.

• Approach sales with genuine curiosity about your client.

👤 Guest

Diana — ArtTech entrepreneur, former FinTech & MedTech BD, founder of the Telegram community “Ukrainians in London,” which has united over 16,000 Ukrainians and helped thousands find jobs, organized 300+ career events, and consults startups in the UK market.
Instagram: /kochevadi

Hosts – Anton Fedulov and Oleksii Sinichenko.

Practical advice from two successful sales managers who reveal the secrets of their success, share personal experiences and strategies, along with interesting guests and funny stories from the everyday life of salespeople. Watch and listen online on our YouTube channel Sales Mates Podcast.

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