🔥 Feedback that SELLS! How to create a case study that works for you for years | Sales Mates Podcast #60

💸 Hey friends!

Why aren’t your case studies working? When is the right time to ask for feedback — and when is it already too late? And how do you create a case study that actually helps you sell, instead of just sitting uselessly on your website?

In this episode of the Sales Mates Podcast, we dive into the strengths and weaknesses of feedback, the common mistakes made by salespeople and marketers, and we break down the structure of a perfect case study. No fluff — only what really works.

📌 In this episode:

00:00:00 – Intro
00:02:58 – When to ask for feedback and why it matters
00:04:10 – What happens if you ask for feedback too late
00:05:01 – How your client’s emotional state affects their feedback
00:06:43 – Case study as a business asset that supports future sales
00:09:01 – When feedback is helpful — and when it’s better to stay silent
00:15:58 – Full case study structure vs. “empty” feedback
00:21:01 – A case with no numbers, no detail, and no real context = fake
00:23:23 – How to properly measure the result of your collaboration

🔥 Watch it, apply it — and your feedback will actually start helping your sales! 🚀

Summary

This podcast discusses the importance of feedback in business, its emotional aspects, and the structure of case studies built on client collaboration. It covers when and how to collect feedback to ensure it’s useful and relevant. The conversation touches on key aspects of career development, including the role of reviews and recommendations, communication channels, the importance of constructive feedback, and cultural nuances of feedback within companies.

The speakers share their personal experiences and emphasize how different approaches to feedback can impact professional growth. The episode also explores the structure of a successful case study for service companies, highlighting the importance of client feedback. They talk through the steps of creating a case — from background to results — and stress how good relationships with clients are essential for receiving high-quality feedback.

Takeaways

• Feedback must be timely and relevant.

• Client case studies are valuable business assets.

• The emotional aspect of feedback is important for understanding the client.

• Not all clients are ready to give feedback at any given moment.

• Feedback can be both constructive and non-constructive.

• Old testimonials shouldn’t remain on your website forever.

• Feedback should bring real value to the business.

• Don’t ask for feedback if you don’t remember the client.

• A case study should be well-structured and complete.

• Feedback isn’t just words — it’s a tool for growth.

• Reviews can be important for career development.

• Communication channels vary depending on the individual.

• Constructive feedback is key to professional growth.

• A company’s feedback culture impacts work effectiveness.

• Not everyone is willing to give recommendations.

• Feedback can be both positive and negative.

• It’s important to know how to accept constructive criticism.

• Clients are more likely to give praise when they sense expertise.

• A company’s culture can shape how feedback is perceived.

• Collaboration and feedback exchange between colleagues support growth.

• A case study should include background, challenges, process, and results.

• Client feedback is critical to building a strong case study.

• Results should be presented with quantitative data, not just words.

• Ongoing communication with clients is key for getting high-quality feedback.

• Case studies can open new business opportunities.

• The team’s perspective should be considered when creating a case.

• Case studies should showcase the company’s expertise.

• Good relationships with clients are essential for gathering feedback.

• Clients expect clear, specific results — not vague statements.

• Feedback can help improve future projects.

Hosts – Anton Fedulov and Oleksii Sinichenko.

Practical advice from two successful sales managers sharing the secrets of their success, personal experience, and strategies — along with interesting guests, funny stories from a salesperson’s day-to-day life. Watch and listen online on our YouTube channel Sales Mates Podcast.

📺 Don’t forget to subscribe to our YouTube channel: Sales Mates Podcast

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