In episode 77 of Sales Mates Podcast, we break down a cold e-mail into a simple formula that boosts reply rates and meeting conversions. We explain why 80% of success comes from the subject line, how the first line works, show “bad vs. good” emails, share technical tips on writing, and introduce the 3R algorithm: Research → Relevance → Result.
🎯 We’re launching the #EmailChallenge2025 – here’s how to join: Post your e-mail template on Instagram or LinkedIn. Add the hashtag: #EmailChallenge2025. Tag us: • Instagram • LinkedIn: Oleksii • LinkedIn: Anton 🎁 Prize: access to our mini-course on e-mail sales for the winner.
00:00:00 – Intro: why e-mail and where the 4200% ROI comes from
00:01:00 – Why the subject line decides it all
00:01:56 – “I hope you are doing well” vs. a resonating first line
00:03:30 – Subject “Company A × Company B” no longer works
00:05:00 – The right CTA: where to place the question and how to close
00:06:09 – Template 1: logic and message
00:14:12 – Template 2: intrigue without hype
00:19:28 – Template 3: how to strengthen with proof points
00:22:07 – Why leaving links out of the first e-mail is better for inboxing
00:23:40 – One e-mail = one thought: length vs. value
00:27:49 – E-mail challenge: how to take part and what you can win
Summary
This podcast discusses the importance of email marketing, the structure of emails, the challenges salespeople face, and examples of successful campaigns. Guests share their experience and propose a challenge for listeners to improve their email writing skills.
Takeaways
Email marketing remains an important tool for business.
The structure of an email should be clear and easy to follow.
Salespeople’s challenges can be solved through proper communication.
Examples of successful emails can serve as inspiration for new campaigns.
Challenges can help improve email writing skills.
Clients should receive value from every email.
It’s important to avoid cliché phrases in greetings.
An email should educate the client and offer solutions.
The logic of the email structure must be maintained.
Each email should convey one specific idea.
Practical tips from two successful sales managers revealing their secrets, sharing personal experience and strategies, plus interesting guests, funny stories about everyday sales life – watch and listen online on our YouTube channel Sales Mates Podcast.
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