😱 What Do Kyivstar, Porsche, and Cognizant Know? How to Overachieve Your Sales Targets | Sales Mates Podcast #72

💡 Hey friends!

In Episode 72 of the Sales Mates Podcast, we dive into how big companies like Kyivstar, Porsche Finance Group, and UTELS consistently exceeded their sales targets. We break down real-life cases where marketing and sales operated as a single, well-oiled system – from warming-up strategies to deep onboarding of sales teams.

📌 In this episode:

00:00:00 – How Kyivstar and Porsche Finance Group overachieved sales goals two years in a row
00:01:44 – Why strategy is key: how marketing and sales work together
00:07:13 – UTELS case: 20 clients per day thanks to solid preparation
00:11:58 – Mistakes IT companies make: why marketing is more than just copywriting
00:17:03 – Ideal onboarding: how top companies prepare their sales teams
00:19:44 – What sets growing companies apart from those that are stuck
00:26:15 – Marketing for IT: why it’s time to move beyond templated campaigns

👉 Watch this episode to see how strategy, synchronization, and creativity take B2B companies to the next level in sales.

Summary

The conversation highlights key aspects of successful sales in companies, emphasizing the importance of strategic planning, go-to-market preparation, interdepartmental communication, analysis of successful campaigns, and team training. The speakers share personal experiences and real-life examples, stressing that thorough preparation and tight alignment between marketing and sales are essential for success.

The discussion also covers critical elements of business planning and strategy, particularly in the IT industry. It underlines the importance of communication, branding, and understanding customer needs. The speakers emphasize that modern marketing requires change, adaptation to new conditions, and deep immersion in strategy to achieve meaningful results.

Takeaways

• A strategic approach to sales is critically important.

• Thorough go-to-market preparation ensures success.

• Communication between sales and marketing departments is key.

• Successful campaigns require deep analysis and preparation.

• Team training significantly boosts sales performance.

• Marketing in IT companies is often reduced to just copywriting.

• People adopt trends naturally when they’re properly guided.

• Systematic and stable sales processes are essential.

• Great advertising builds trust in a company.

• Strategic sessions help define the company’s direction – planning is crucial for business success.

• Modern marketing demands adaptation to new conditions.

• Communication and branding are the foundation of a successful business.

• Every company must have its own unique approach to marketing.

• Understanding customer needs is the first step toward success.

• Marketing isn’t just advertising – it’s about strategic thinking.

• IT companies must evolve to remain competitive.

• Deep strategy is a key to business success.

• It’s important to deliver value to clients through multiple communication channels.

• Adapting to change is essential for business survival.

Hosts – Anton Fedulov and Oleksii Sinichenko.

Practical tips from two successful sales managers who share the secrets behind their success, personal experiences, and proven strategies. With special guests and funny stories from the daily lives of salespeople – watch and listen online on our YouTube channel: Sales Mates Podcast.

Don’t forget to subscribe to our YouTube channel: @salesmatespodcast

Thanks for being with us! Follow us on social media:

Oleksii Sinichenko:

1. LinkedIn

2. Facebook

Anton Fedulov:

1. LinkedIn

2. Facebook

Sales Label Community:

• Telegram

• Instagram

• Threads

• TikTok

• Facebook

• Apple Podcast

• Sales Mates Library