😱Microsoft Blocks 90% of Emails! How to Build a Working Email Outreach System? | Sales Mates Podcast #71

💸 Friends, hey there!

In Episode 71 of the Sales Mates Podcast, we break down the new reality of email outreach in 2025: why Microsoft and other mail providers are blocking up to 90% of your emails, how to build a functioning cold outreach system today, and how to boost your deliverability above your competitors. Real email math, spam-avoidance hacks, technical setups, and proven IT company use cases – no fluff, just data and practical examples!

📌 In this episode:

00:00:00 – Why 62% of cold emails never reach the inbox: the core problem of email outreach
00:03:55 – How many emails do you need for 1 successful meeting? Outreach math
00:09:42 – How Microsoft & Gmail filter emails in 2025: new algorithms and spam score
00:14:15 – Which domains and mail services actually work for IT outreach
00:18:33 – Limits: how many emails can be sent from 1 mailbox in 2025
00:22:00 – Case study: how to recover domains that landed in spam. Rotation, warming, and recovery
00:27:18 – Bounce rate, database validation, and how not to “kill” your domain after just 2 campaigns
00:31:00 – 50% of success is content: how to randomize emails and avoid mass templates
00:34:03 – How much does an effective email outreach system cost? Budget breakdown
00:39:00 – Free deliverability audit for viewers: how to get expert advice from Max

👉 Watch the episode to learn how to bypass Microsoft email blocks, increase deliverability, and get real replies in 2025!

Summary

This episode discusses the problem of low cold email effectiveness in IT companies – specifically, why 98% of companies receive less than a 1% reply rate. Max Makarenko shares his insights and recommendations on modern outreach strategies, the importance of monitoring email deliverability, and recent changes in Microsoft and Google algorithms that affect inbox placement.

The episode also covers practical advice for mid-sized and large companies, including how to choose domains for outreach. Key email outreach topics are discussed, such as sending limits, how to respond to deliverability issues, the importance of technical infrastructure, email campaign economics, and recommendations to improve results. Guests share hands-on tips for boosting email marketing performance.

Takeaways

• 98% of IT companies get less than a 1% reply rate on cold emails.

• Modern outreach strategies must adapt to new realities.

• To see meaningful results, you need to reach out to around 8,000 people per month.

• 62% of cold emails never reach the inbox.

• Warm-up processes are important, but you can’t rely solely on metrics.

• Microsoft and Google are constantly changing their algorithms, affecting deliverability.

• Achieving 100% deliverability is impossible – there’s always a risk of hitting spam.

• Domain selection matters – older domains tend to perform better.

• Regional domains can improve outreach effectiveness.

• Multichannel campaigns are key to successful outreach.

• Sending limits depend on your infrastructure.

• It’s crucial to react quickly to deliverability issues.

• Content quality directly affects deliverability.

• Randomizing email text increases your success rate.

• The cost of one mailbox may be low, but it requires careful management.

• Regular testing helps identify and resolve issues.

• You need a clear strategy for email campaigns.

• Always verify email addresses before sending.

• Involving specialists can significantly improve outcomes.

• The three pillars of outreach: strategy, data, and deliverability.

🎁 Exclusive for our viewers:
Get a free consultation and email infrastructure audit from our guest!
Follow the link 👉 https://go.growth.band/salesmates

Hosts – Anton Fedulov & Oleksii Sinichenko

Get practical tips from two successful sales managers who share the secrets of their success, personal experiences, strategies, and real-life sales stories. Watch and listen online on our Sales Mates Podcast YouTube channel.

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