Sombra: 7 qualified leads generated from email outreach within 2 months

Client: Sombra Inc
Partner: Sales Label Consulting

Teams Involved: LeadGen, SDR, Data Research, Sales, Marketing, DevOps

Engagement Scope: Lead Generation Audit → Email Outreach Infrastructure → Channel Launch

Timeline: 2 months to first measurable results

Quick Feedback: Dmytro Klymenko, Chief Solution Officer at Sombra: “Sales Label Consulting helped us turn outbound email into a real operating channel. They audited our lead gen, built the full outreach infrastructure, and within two months we started receiving qualified leads.”

Context

Sombra wanted to strengthen outbound lead generation and build a predictable email channel that complements existing inbound efforts. The key requirement was to avoid “random emailing” and instead launch a scalable, well-instrumented system with solid deliverability, consistent operations, and measurable outcomes.

Goals

• Audit the existing lead generation system and identify constraints
• Build a reliable outbound email infrastructure (deliverability-first)
• Launch email outreach as a repeatable channel with clear reporting
• Reach stable outbound volume without damaging sender reputation
• Generate qualified leads within 60 days

What We Did

1) Lead Generation Audit

We reviewed Sombra’s current lead-gen setup and defined the outbound motion:

• ICP assumptions and segmentation priorities
• Outreach workflow: sourcing → list hygiene → sequencing → follow-up cadence
• Messaging angles and proof points to strengthen credibility
• Measurement model and weekly iteration loop

2) Email Outreach Infrastructure (Deliverability + Scale)

We built the technical foundation to run outbound properly:

• Mailbox/domain configuration and warm-up approach
• Deliverability safeguards and operational standards
• Tracking and workflow structure for repeatable campaign management
• A guidance for list uploads, QA checks, and launch routines

3) Channel Launch & Ramp-Up

We launched the channel and ramped it to stable throughput:

• 5000+ emails/month sent through the new system
• Continuous iteration on segmentation and messaging
• A consistent operating cadence: launch → monitor → adjust → report

Results (First 2 Months)

• 5000+ emails/month outbound throughput
• 7 qualified leads generated from email outreach within 2 months
  (Qualified lead = relevant lead with potential to convert into a meeting)

• Fully built and operational email outreach infrastructure (domains, spam rate check, mailboxes, workflows, deliverability setup)
• Transfer of a complete working framework for the email channel, including:
  • how to write outbound emails
  • how to source and structure lead lists
  • how to launch and manage campaigns
  • how to iterate based on performance

Why It Worked

• Infrastructure-first: deliverability and process came before scaling volume
• System over heroics: repeatable workflows replaced ad-hoc execution
• Measurement loop: consistent KPIs enabled quick iteration
• Consistency: enough volume to learn and optimize without burning reputation

What’s Next

• Safely scale volume (more mailboxes/domains if needed)
• Add personalization layers for higher reply rates
• Expand ICP segments and test new offers/angles
• Introduce a multi-channel layer (LinkedIn + Email) + AI signal-based system
• Improve conversion from reply → meeting via scripts and qualification
• Integrate with Clay to leverage intent signals and enrich data for deeper personalization and higher conversion rates