Euristiq: boost Pre-Sales up to 25% and new Sales Team Setup

Sales Label Consulting helped Euristiq rebuild their entire sales organization and create a scalable, predictable revenue engine.

“Working with Sales Label completely transformed how we operate as a sales organization.

Our team became structured, disciplined, and aligned around clear sales goals.

The quality of our pipeline, conversion rates, and cooperation with marketing improved dramatically.”

Ivan Muts, CEO, Euristiq

Summary

Over the course of one year, Sales Label Consulting partnered with Euristiq to fully redesign their sales department – from organizational structure and CRM pipelines to ABM processes, event strategy, OKRs, and leadership hiring.

The result: a high-performing, disciplined, and scalable sales engine that now consistently generates strong opportunities and moves deals through the pipeline with clarity and speed.

The Challenge

Before collaborating with Sales Label, Euristiq faced several systemic issues:

• Fragmented sales operations with no unified structure
• No consistent lead generation or account-based strategy
• Limited visibility and slow follow-up times
• Missing sales leadership and unclear accountability
• Weak coordination between sales and marketing
• No OKR or performance tracking system

These challenges limited the company’s ability to scale and build predictable revenue.

Our Approach

1. Sales Department Restructuring

• Full audit of the commercial organization
• Designed a scalable org chart with clear responsibilities
• Hired a Head of Sales and Senior Sales Manager to lead execution

2. Lead Generation Engine

• Built a structured outbound process
• Defined ICPs, verticals, and qualification parameters
• Implemented cadences, research workflows, and conversion playbooks

3. OKR Framework & Performance Tracking

• Implemented quarterly OKRs for sales & marketing
• Built KPI dashboards and review cycles
• Introduced a culture of structured accountability

4. CRM & Pipeline Rebuild

• Redesigned CRM pipelines for different client types
• Implemented SLAs, qualification logic, and handover rules
• Improved pipeline visibility and forecasting accuracy

5. ABM & ABS System

• Built a full ABM/ABS framework
• Prioritized accounts, contact mapping, and personalization strategies
• Unified marketing & sales around key account plans

6. Event Strategy & Lead Capture System

• Developed a repeatable event framework
• Standardized pre-event, on-event, and post-event processes
• Introduced playbooks for lead capture, qualification, and follow-ups

7. Sales & Marketing Alignment

• Established joint planning, shared OKRs, and strategic workshops
• Improved messaging consistency across outbound, marketing, and events

8. Hiring, Onboarding & Evaluation System for New Sales Managers

• Created Hiring Sales Framework: candidate description, candidate hard skills check-in, feedback loop
• Built a structured, detailed onboarding process: client case studies, sales process, OKRs
• Created checklists, training flows, scripts, and performance benchmarks
• Ensured new hires integrate into the system 2× faster
• Created Evaluation Framework: after 3-month trial check-in, OKRs review, feedback loop

Results

Qualitative outcomes:

• A fully synchronized commercial team with clear processes and accountability
• Predictable sales execution and a strong, well-managed pipeline
• Events became a stable channel for opportunities, not just “brand presence.”
• Faster decision-making, stronger follow-up culture, and consistent execution
• A foundation strong enough to scale in 2026

What’s Next

In 2026, Sales Label Consulting and Euristiq plan to deepen collaboration –

focusing on partner channel development, AI lead generation, referral strategy, and scaling ABM/ABS across new markets.